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This Is Brilliant But I Like This Meme Generator

this is brilliant but i like this, jeremy clarkson, top gear, comparison meme, preference meme, car meme, brilliant but i like this

Two-panel meme from Top Gear featuring Jeremy Clarkson standing between two cars. In the top panel, he gestures toward a sensible silver Volkswagen Up with the caption 'This is brilliant.' In the bottom panel, he turns to a sporty red Ford Fiesta ST with the caption 'But I like this,' expressing preference for the fun choice over the practical one.

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What is the This Is Brilliant But I Like This meme?

This Is Brilliant But I Like This is a two-panel meme from BBC's Top Gear featuring Jeremy Clarkson comparing a sensible choice to a more exciting one. The top panel praises the practical option ('This is brilliant') while the bottom panel reveals a personal preference for the fun or irrational alternative ('But I like this').

Origin & History

The clip comes from Series 21, Episode 1 of Top Gear, which aired on February 2, 2014. Jeremy Clarkson reviewed the Volkswagen Up as a sensible, affordable city car, then contrasted it with the Ford Fiesta ST - a hot hatch that is less practical but far more fun to drive.

The two-panel structure - acknowledging the smart choice before confessing a guilty preference - resonated beyond car culture. By the late 2010s, the format spread across Reddit and Twitter for jokes about choosing pizza over salad, chaos over stability, or nostalgic favorites over objectively better options.

How to Use / Use Cases

Choosing fun over the sensible option
Guilty pleasures versus smart decisions
Comparing a practical product to a cooler alternative
Relationship humor about bad but enjoyable choices
Work-life jokes about procrastination vs productivity

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