Meme lore
What is the The Most Interesting Man In The World meme?
This single-image template features Jonathan Goldsmith as the suave Dos Equis spokesman, popularly known as the Most Interesting Man in the World. It is used for mock-grandiose statements, often following the pattern “I don't always do X, but when I do, Y.”
Origin & history
Jonathan Goldsmith portrayed the fictional Dos Equis spokesman in the brand's long-running “The Most Interesting Man in the World” advertising campaign. Promotional stills and screenshots from the commercials were later repurposed online with captions that contrast ordinary behavior with an unusually impressive exception. This image shows Goldsmith seated at a table with a Dos Equis bottle and has no baked-in caption text.
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